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The Gutenberg-native WordPress foundation

WordPress, working as one.

One free plugin brings design blocks, an autonomous token engine, essential site utilities and BYOK AI into the WordPress editor. Explore each released capability as it becomes available.

Free design blocks, zero locked toggles
Essential site utilities in the free core
BYOK AI with zero inference markup

The commercial covenant

The essentials should never be a series of upgrades.

A professional WordPress site quietly becomes a subscription stack: a form plugin, an SMTP plugin, a login plugin, a security plugin, each with its own renewal, its own admin screen and its own blame game.

CapabilityThe typical stackZeeTheme core
Contact forms and entry storageSeparate plugin or serviceFree core utility
SMTP email delivery and logsSeparate plugin or serviceFree core utility
Frontend auth and profilesSeparate plugin or serviceFree core utility
SSL enforcement and mixed-content repairSeparate plugin or serviceFree core utility
Database cleaner and Safe SVGSeparate plugin or serviceFree core utility
Renewal modelSeparate renewals may applyNo ZeeTheme core fee

Our permanent promise: every design block, every responsive control and every essential utility stays free forever, with zero locked toggles and zero upsell banners. We earn only from bundled business engines and real cloud infrastructure.

Design stays free.

Every design block, styling control and essential utility remains free as released. External service fees are separate.

Your visitors are not our product.

No ZeeTheme end-user or visitor tracking. Accounts, billing, synchronization and security still require necessary data processing.

Your existing work keeps working.

Free local tools and existing public output continue after paid cancellation. Paid cloud access and private updates follow separate service terms.

A stable rate for continuous subscribers.

Continuous active subscribers retain their original renewal rate. Cancellation and resubscription use current rates; plan-change terms apply.

Room to decide.

Initial purchases have a 14-day full-refund guarantee through the dashboard or support. Full refunds revoke the corresponding paid entitlement.

Layer 01 · Create

A visual studio inside the WordPress editor.

Zee Blocks adds the inspector Gutenberg never had: a three-panel shell with Figma-style sizing, flex and grid layout, three responsive breakpoints, hover and active states, and a token engine that keeps every block on your brand.

One token engine, every block on brand.

Design tokens are defined once in the Design System panel and injected into the editor and the frontend as --zee-* properties. Change a token and every block, pattern and page follows. Theme Bridge can alias your active theme's colors instead.

Zee Blocks → Design System--zee-* on :root

Aa display · fluid

Aa body · 16/26

Aa caption · 12/18

4 · 8 · 12 · 16 · 24 · 32

Aa3xl · -2% tracking
Aabody · 16/26
Aacaption · 12/18

Figma-grade sizing and layout.

Hug, Fill, Custom and Inherit sizing, flex and grid controls, per-corner borders and six calibrated shadow presets, on every block.

service-page.css
/* zee-blocks dynamic css · service page */
.wp-block-zee-blocks-section.a1b2{padding-block:var(--zee-spacing-7,64px)}
.wp-block-zee-blocks-heading.a1b2{font-size:var(--zee-font-3xl,40px)}
.wp-block-zee-blocks-button.a1b2{background:var(--zee-color-primary,#006b64)}
/* defaults emit 0 bytes · one minified style tag per page */

Zero-waste dynamic CSS.

A block left at its defaults emits exactly zero bytes. The compiler prints one minified style tag for the blocks the page actually renders.

Clean blocks on any theme.

Zee Blocks is theme-independent: Astra, Kadence, GeneratePress or any block theme. The companion base theme stays strictly optional.

Layer 02 · Operate

Essential site utilities, one dashboard, all free.

Forms, SMTP, logins, SSL, redirects, WebP, cookie consent, database cleanup: the plugins you were about to buy, rebuilt as toggleable modules. Availability follows each released module. A disabled module loads zero PHP and registers zero hooks.

Free core module

Contact forms and submissions

Build lead forms and surveys with entries stored in your own database. No entry limits, no paid unlocks.

Free core module

SMTP email delivery and logs

Route mail through SendGrid, Mailgun, Brevo or any SMTP host, with delivery logs beside it. No separate mail plugin.

Free core module

Frontend auth and profiles

Branded sign-in, registration and profile modals that keep members away from wp-login.php.

Free core module

SSL enforcement and mixed-content repair

Force HTTPS, fix mixed content and sanitize SVG uploads from one screen.

Zee Blocks → Utilities

Illustrative module catalog

Tier 1 · Quick wins

  • SMTP email delivery and logsOn
  • Contact forms and submissionsOn
  • Frontend user auth and profilesOff
  • SSL enforcement and mixed-content fixerOn
  • Post and page duplicatorOff
  • Tracking and analyticsOff
  • Maintenance and coming soon modeOff
  • Database cleaner and optimizerOn

Tier 2 · Core utilities

  • Safe SVG sanitizerOn
  • Image WebP converterOn
  • Redirection and 404 monitorOff
  • Cookie consent and GDPR bannerOff
  • Legal policy generatorOff

Tier 3 · Power utilities

  • Code snippets managerOff
  • Heartbeat controlOff
  • Local Google font hostOn
  • Server diagnostics and healthOff

Illustrative controls. Availability follows each released module.

A disabled module loads zero PHP and registers zero hooks.

Essential tools stay free. Your email, model and hosting providers may charge separately.

Layer 03 · Intelligence

AI that speaks your block grammar.

The In-Editor AI Studio composes with your registered blocks and active tokens, then a deterministic AST validator strips inline styles, converts pixels to tokens and rejects anything unregistered. Output arrives as editable Gutenberg, never an HTML soup.

In-editor AI Studio

“Create a service page using our brand styles and this approved pattern.”

Northline Advisory · three blocks proposed · tokens inherited

Bring your own key from Anthropic, OpenAI or Google. Keys stay encrypted on your site and never touch ZeeTheme servers. Zero inference markup, no credit packs.

Layer 04 · Coordinate

Kinetiq Agency Cloud: your patterns, on every client site.

Agencies re-copy layouts and re-style blocks for every client install. Kinetiq centralizes the work: a versioned pattern vault, per-client brand vaults and live previews rendered with each client's own tokens.

One vault. Every client's own brand.

Store compositions in the central pattern vault with semantic versioning and delta pull sync. Keep each client's tokens and AI rules in an isolated brand vault, and preview any pattern live through the zero-screenshot preview engine before it ships.

  • A central pattern vault with versioned delta sync.
  • Brand vaults that re-skin any pattern on insert.
  • Zero-screenshot previews: live block renders, not stale images.

Two sample brands. One shared pattern.

Northline Advisory

Independent advisory

Clarity for your next chapter.

A service page shaped around your work
Version review example

Shared service pattern · v2 sample · Northline Advisory

Independent copies stay separate. A managed linked version is reviewed before application. No live site is changed.

7-day trial, no card required.

The big picture

One ecosystem. Five coordinated layers.

What is free, what is paid and what is coming, stated plainly. The foundation does not expire when a trial ends.

  1. 01

    Create

    Free core · Check release

    Design blocks, three-panel inspector, autonomous token engine and zero-waste CSS compiler. Individual block availability follows the released manifest.

    Stage 1

  2. 02

    Operate

    Free core · Check release

    Toggleable utilities for forms, SMTP, auth, SSL, redirects, WebP, consent and database health. Individual module availability follows the released manifest.

    Stage 1

  3. 03

    Earn

    In development

    Zee LMS, Zee Memberships and Zee Commerce in one all-inclusive Pro bundle. No micro-addons, no lifetime deals.

    Waitlist signup is not configured.

    Stage 2

  4. 04

    Coordinate

    Available now · Stage 1 commercial

    Kinetiq Agency Cloud: pattern vault, brand vaults, delta sync, client masking, ten cloud AI features.

    Stage 1

  5. 05

    Deploy

    Planned

    Zee Control fleet management, Zee Managed Edge Hosting and the Zee Studio local workbench.

    Stage 3

Free to build and run. Paid when you coordinate or sell.

A few things worth knowing before you start.

Straight answers about pricing, lock-in and AI.

Build with craft. Grow with confidence. Stay in control.

Download the free WordPress foundation and see WordPress working as one: every block, utility and assistant on one coherent base.

GPL core · No account required · Zero locked design toggles